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Privacy Policy

INTRODUCTION

Effective date: February 19, 2025

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1. Introduction

Essend Group Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website and use our services. We comply with the General Data Protection Regulation (GDPR), U.S. Privacy Laws (CCPA), the U.K. Data Protection Act, and Bermuda privacy regulations. By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

INFORMATION WE COLLECT

2.1 Personal Data You Provide to Us

When you interact with our website, we may collect the following personal data:

  • Contact Information: Name, email address, phone number

  • Business Information: Company name, job title

  • Payment Information: If applicable, for services and digital products

  • Communication Data: Messages, inquiries, and customer support interactions

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2.2 Automatically Collected Data

We automatically collect certain information when you use our website:

  • IP Address

  • Browser type & version

  • Pages visited & time spent on each page

  • Cookies & tracking technologies (see Section 6)

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2.3 Data from Third Parties

We may collect additional information from public databases, marketing partners, or AI compliance platforms.

HOW WE USE YOUR DATA

3. We use your personal data for the following purposes:

✔ Providing Services: To deliver AI compliance consulting, audits, and digital products
✔ Customer Support: Responding to inquiries and managing accounts
✔ Marketing & Communications: Sending newsletters, updates, and promotional materials (you can opt out anytime)
✔ Compliance & Security: Preventing fraud, ensuring website security, and complying with legal obligations

Legal Basis for Processing Data (GDPR Compliance):
We process your data under the following legal bases:

  • Performance of a Contract: To provide services you request

  • Legitimate Interest: To improve our website, services, and security

  • Consent: When you opt-in to receive marketing communications

  • Legal Compliance: To comply with applicable laws and regulations

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4. Data Retention & Security

4.1 How Long We Store Your Data

We retain personal data only as long as necessary for business, legal, or regulatory requirements. Retention periods:

  • Client Information: Retained for 7 years (legal compliance)

  • Marketing Data: Retained until you opt out

  • Technical Data (Cookies, Logs): Retained for 12 months

4.2 Data Security Measures

We implement strict security measures, including:

  • End-to-end encryption for sensitive information

  • Multi-factor authentication (MFA) for account access

  • Regular security audits to protect against data breaches

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5. How We Share Your Data

We never sell personal data. However, we may share your data in the following cases:

✔ Service Providers & Contractors: With third-party vendors who help us provide services (e.g., AI compliance specialists, payment processors)
✔ Legal Compliance: If required by law or to protect against fraud
✔ Business Transfers: In case of a merger, sale, or acquisition of Essend Group Limited

All third parties are contractually required to comply with strict data protection laws.

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6. Cookies & Tracking Technologies

We use cookies and tracking technologies to enhance your experience.

6.1 Types of Cookies We Use

  • Essential Cookies: Required for the website to function

  • Analytics Cookies: Track usage statistics to improve our services

  • Marketing Cookies: Deliver personalized ads and promotional materials

6.2 How to Manage Cookies

You can disable cookies in your browser settings. However, this may impact website functionality.

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7. Your Data Protection Rights (GDPR & CCPA Compliance)

You have the following rights under the GDPR, CCPA, and other data laws:

✔ Right to Access: Request a copy of your personal data
✔ Right to Rectification: Correct inaccurate or incomplete data
✔ Right to Erasure (Right to Be Forgotten): Request deletion of your data (subject to legal obligations)
✔ Right to Restrict Processing: Limit how we use your data
✔ Right to Object to Processing: Opt-out of certain data uses
✔ Right to Data Portability: Receive your data in a structured format
✔ Right to Withdraw Consent: Opt-out of marketing communications at any time

To exercise your rights, please contact us at: info@essendgroup.com

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8. International Data Transfers

We operate globally. If you access our services from outside the U.S. or Bermuda, your data may be transferred to servers in the U.S. or other countries with appropriate safeguards in place.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date."

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10. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

📧 Email: info@essendgroup.com

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